As part of the rebranding for the Solomon Islands, not only are we focusing on a new image but to betray this image we are also focusing on a much greater development of the sales tools available for travel agents to sell the Solomon Islands. Already we have seen new brochures, imagery, online training tools and better accessibility to the information needed which collectively has been embraced by the travel industry.
The greater awareness of the country is not something that we merely see is a celebration of past successes, but instead it is a signpost for the future inspiring us to do so much more. In an ever-changing market we are evolving along with our industry partners to ensure the Solomons Islands remains an ever-growing destination.
The Solomon Islands is no longer the sleeping giant of the South Pacific but instead it is opening the eyes of trade & consumer alike as a very viable alternative destination for a truly unique holiday. In our Pacific Paradise we never look back and say the “Solomons Once Was”; instead we are looking forward and believing “Solomon Is”…….and we look forward to taking our travel industry partners on this exciting ride ahead.
Richard Skewes
Aust/NZ Trade Manager